Sample reading

Estima now runs as a demo. Scanning is switched off and no photographs are read. This card is built from the same tables a real scan used, so you can see exactly what Estima hands you. Pick a season and a face shape to see how the card changes.

True Winter

oblong · cool

depth: deep
contrast: high
chroma: clear

Cool and stark. Black and white belong to you.

Colours that lift you

#0F2B5B

Navy

#B00034

True red

#6B3FA0

Royal purple

#F2F2F2

Stark white

#101014

True black

#00625B

Deep emerald

#1E5AA8

Royal blue

#C2185B

Magenta rose

#D9E4F0

Icy blue

#7A0F3D

Wine

Colours that drain you

#C08A6E

Clay

#C08A25

Mustard

#A9A06B

Soft moss

#F2A65A

Apricot

#B9A98F

Sand

Your neutrals

#FFFFFF

Pure white

#8A8F98

True grey

#2A2F3A

Charcoal

#101014

True black

Combinations

Black and white
Royal
Wine

Metal

silver. Silver, platinum, white gold. This is the one palette where true black and pure white both work.

Hair colour

Works: Blue black, Cool dark brown, Icy platinum. Avoid: Golden blonde, Copper, Honey.

How to cut it

oblong · medium hair

Width at the sides and something across the forehead, because both take length out of the face.

flat on top· full width at the sides

Also worksDeep side part· Shag· Soft mullet· Classic side part· Wolf cut· Long bob to the collarbone

SkipHeight on top· Long, flat, one-length hair

How a real reading worked

Two photographs went to a model that only classified: undertone, depth, contrast, chroma, face shape and hair length, each from a closed list. The season then came from those readings through a fixed table, not from a model deciding on the spot, which is why the same photographs always gave the same season. Estima never stored the photographs.