The reading
Face shape, undertone, depth, contrast and chroma. Five readings, and nothing at all about how you rank against anyone.
- face shape
- oval
- undertone
- cool
- depth
- deep
- contrast
- high
Your color, your shape,your look.
A colour analyst drapes fabric under your chin and watches what happens to your face. Estima does the same reading from two photographs, and hands you the card.
Free to start · Sign in with Google · 18+
What you get
The palette
The colours that lift you, the ones that drain you, your neutrals and the combinations that work. Every one with a hex code you can actually shop with.
#0F2B5B
Navy
#B00034
True red
#6B3FA0
Royal purple
#F2F2F2
Stark white
#101014
True black
The card
Your reading on one card you can keep and show your hairdresser, with every colour named and coded. Built to be read at a glance on a phone screen.
Your palette, on paper
The twelve
Everyone lands in one of twelve.
Your season comes from four readings, not from a mood. The same four readings always produce the same season, which is why the result holds up when you scan twice.
Light Spring
warm · light · clear
True Spring
warm · medium · clear
Bright Spring
warm · medium · clear
Light Summer
cool · light · muted
True Summer
cool · medium · muted
Soft Summer
cool · medium · muted
Soft Autumn
warm · medium · muted
True Autumn
warm · medium · muted
Deep Autumn
warm · deep · muted
Deep Winter
cool · deep · clear
True Winter
cool · deep · clear
Bright Winter
cool · medium · clear
What you take away
A card, not a score.
Estima does not rate people. Face shape is a shape, not a grade, and colour analysis describes what sits well next to your own colouring. There is no number, no ranking and no comparison with anyone else.
True Winter
oval · cool- depth
- deep
- contrast
- high
- chroma
- clear
Cool and stark. Black and white belong to you.
Colours that lift you
#0F2B5B
Navy
#B00034
True red
#6B3FA0
Royal purple
#F2F2F2
Stark white
#101014
True black
Your photographs
Estima does not keep them.
Your images are processed in memory and discarded the moment the analysis finishes. They are never written to disk, never put in storage, and never attached to your account. What we keep is the reading itself and the result built from it.
To be straight with you about the part we do not control: the photographs are sent to Google's Gemini API to be analysed. Estima currently runs on the free tier, where Google may use submitted content to develop its products and human reviewers may see it. If that is not something you want, this is the moment to close the tab rather than after you have uploaded. The privacy policy spells this out in full.